Giving you a platform to debate

Nucleus census 2021

Key findings from Nucleus users


The impact of lockdown


Your business


Your clients


Your platform usage


Your investment solutions


Your third-party usage


Your future

Hello and a warm welcome to our 2021 Census covering what has clearly been a memorable year (not always for the best reasons).

If this is your first look at the Nucleus census, I’m delighted to welcome you. The 2021 census will help provide an impression of the types of advisory businesses using the Nucleus platform, and their thoughts about some of the key themes across our industry now and in the future. Perhaps you’ll see some similarities. If you’re a regular reader, a warm welcome back to you too. The census will allow you benchmark the progress of your firm against others in the community of Nucleus users. We think this is valuable insight and something that’s been enhanced as part of this year’s analysis, with some results now available at regional level. Roll back to March 2020, I don’t believe many thought we’d still be in this position more than a year after the original lockdown. Everyone has their own story about this time, where working from a spare room or kitchen has become the norm, many struggled to juggle work and home life commitments, and meetings with family and friends took place online. With lockdown starting to ease (for hopefully the final time) and elements of normal life starting to return, things are starting to look a little more positive.

The results of this year’s census reflect the progressive, client-centric and tech-savvy nature of the Nucleus community. Changes to your businesses (some enforced, some by choice) saw new ways of working introduced which are set to remain in the future, and which look to have improved the overall client experience. Firms realised quickly that staying closely connected with clients across these worrying times would be appreciated and continue to build on the trusted relationship between planner and client. The results showed average active client numbers swelled, the proportion of your time spent with clients and prospects increased, and turnover levels improved for over half of firms, all during a global pandemic.

Times like these can lead to thoughts about the future, with more business owners realising a need to consider succession. The interests of your colleagues and clients plays a huge role in this decision with the lure of large consolidators or product providers lessening. The trend of seeking a sale to a likeminded advice firm continues reflecting a potentially more difficult exit, but certainly a more satisfying one. The concern and challenge around how to scale your businesses efficiently remains. Perhaps the more digital way of working has opened doors to opportunities you’ve dreamed of introducing, but never found the time or opportunity to research and implement.

I’d love to hear your thoughts about the analysis and findings. If you have any feedback, please drop me or any of the team a message.

Thanks again for your ongoing support.

Darren Lowry Head of sales, Nucleus

Start exploring the 2021 census

For adviser use only

© Nucleus Financial Services Limited 2021

Nucleus Financial Services Limited is authorised and regulated by the Financial Conduct Authority, is registered in England with company number 05629686 and has its registered office at Elder House, St Georges Business Park, Brooklands Road, Weybridge, Surrey KT13 0TS. Please note that telephone calls may be recorded in order to monitor the quality of our customer service and for training purposes.